The Evolution Journey
15 years of transformation: from night shifts in logistics to architecting ecosystems. Each phase built on the lessons of the last, each failure a stepping stone to something better.
The Evolution Journey
From operations to ecosystems - each phase building on the last
Finding the Pattern
2008-2016
Started in nightlife chaos, ended up in e-commerce scale. Discovered that behind every messy operation is a system waiting to be found. The pattern: observe, measure, simplify.
Bridging Worlds
2018-2023
Learned that the real work happens between departments. Tech doesn't understand business. Business doesn't understand users. Someone has to translate. That became my thing.
New Tools, Old Questions
Current Mission
AI is just another tool. The questions remain the same: How do we help people find their voice? How do we build systems that amplify human potential? Working on answers at HoFT.
Skills & Capabilities
15 years of continuous learning and adaptation
technical
AI-Native Development
Claude Code expert
Data Operations
Analytics & Automation
SaaS Architecture
Cloud & API-first
Digital Transformation
Legacy to modern
leadership
Project Management
Getting things done
Stakeholder Management
Keeping everyone happy
Team Leadership
Leading by doing
Strategic Thinking
Seeing the bigger picture
ecosystem
Community Building
Built networks of 30K+ people
Performance Marketing
€11M budgets managed
Finance Industry
Learning fast at HoFT
AI Tool Mastery
Building 10x faster
Two Paths, One Goal
Building tech while building teams - because you need both to succeed
The Business Side
Making sure tech actually solves business problems, not creates new ones
The Tech Side
Using AI to build faster, teach better, and solve harder problems
Key Lessons
What each phase taught me about building systems that matter
Finding the Pattern
Clarity comes from constraint.
Bridging Worlds
The best systems are invisible.
New Tools, Old Questions
Technology amplifies intention.
Today's Focus
AI is just another tool. The questions remain the same: How do we help people find their voice? How do we build systems that amplify human potential? Working on answers at HoFT.
Explore My Principles